Scalextric back in fashion thanks to Lewis Hamiltons Success
Lewis Hamilton November 9th, 2007No Comments »
When I was a kid, Scalextric was the only way to race, and the friend with the biggest track was always popular. As I got older, computer games got better and better and Scalextric sets were collecting dust in the attic while I played on computer racing games that got better as the years passed.
But there is something kitsch and old school about scalextric and it has always remained somewhat popular enough to keep from being discontinued.
Since the success of Lewis Hamilton, Hornby Plc the British toymaker has had an upsurge in demand for the toy helping it almost double first half pre tax profit.
Hornby has a licensing deal with Mclaren and makes up to date replicas of the cars, one which is a replica of the car Hamilton drove to second place in his fantastic debut on the F1 scene.
“Everyone likes to have one of their own countrymen doing well and that’s given it (F1) a much sharper profile,” Finance Director John Stansfield said in an interview on Friday.
You can buy Hamilton’s Scalextric car here.